I strongly believe in improving the lives of people by simplifying complex business problems through my data-driven and holistic approach. Digitizing SMEs is the biggest opportunity to enable millions who contribute over 40% to the country's GDP making it a billion-dollar untapped industry. With the mission to 2X the revenue of these businesses, we're building Pattern -- a B2B2C platform that is the growth engine to acquire, retain, and reward customers. We do this through digitization, data-driven marketing, and creating unique loyalty solutions for our partners. At Dastgyr, I scaled Dastgyr Lahore from zero to one by growing over 70X in less than 6 months. I led multiple departments and launched new verticals before taking up a Strategy role to manage the national P/L for business growth. Before Dastgyr, my experience of working with Nestle Pakistan, and S&P Global Market Intelligence ingrained the business acumen to make strategic business decisions for growth and scalable workflows. I take immense joy in multi-tasking and performing in highly challenging environments with a focus on executing at lightning speed. I rely on my prior experience of working with people from different backgrounds to deliver impact. Interests: Complex Problem Solving | Business Operations | Strategy | Leadership | Product Development