As a Lead Visual Designer with 8 years of experience, I have extensive experience in design direction and leading a team of 5 members. Throughout my career, I have worked on a wide range of projects, including: Visual Identity: I have led the development and implementation of visual identity systems for various clients, ensuring consistency and coherence across all brand touchpoints. UI and Micro Interaction Animation: I have designed user interfaces for both mobile and SAAS applications, focusing on creating intuitive and visually appealing experiences. Additionally, I have expertise in micro-interaction animation, adding delightful and interactive elements to the user interface. Marketing Collaterals: I have designed and managed the deliverables for different marketing materials, such as social media posts, white papers, PowerPoint presentations, GIFs, and more. I understand the importance of creating engaging and visually impactful content to drive marketing efforts. Advertising Design: I have designed ads for various platforms including Google, Facebook, Taboola, Snapchat, Hotstar, Inmobi, and more. I am well-versed in understanding the unique requirements and specifications of each platform and creating eye-catching visuals to capture the attention of the target audience. In addition to these specific areas, I have also provided art direction, conducted design research, created style guides, collaborated with cross-functional teams, and ensured the timely delivery of design projects. My diverse experience has equipped me with a deep understanding of design principles, user experience, branding, and the ability to lead and inspire a creative team.