Purpose of This Playbook

• What students will learn
• Why business analytics is important in modern careers

🎯 Who This Is For (For both tech-non tech background)

• Product roles
• Business analyst roles
• Strategy roles
• Tech management positions

What You Will Learn

• How analytics supports decision making
• Where analytics is used across industries
• Types of analytics
• How managers use insights without coding

🧠 How to Use This Book

• Read → Reflect → Apply → Practice
• Each section includes:
  • Simple explanation
  • Real-world example
  • Mini case study
  • Activity sheet