About me

With over 9 years of expertise in Growth, Marketing, Freemium Subscription business, Product Management, Retention, B2B-SaaS, Digital Marketing, Campaign Management, and Strategic Partnerships, I've had the privilege of closely collaborating with more than 100 brands and affiliates at the CXO level. My passion lies in analyzing complex data, automating and enhancing the customer experience, which, in turn, boosts business revenue. I specialize in mapping user touchpoints, crafting customer journeys, analyzing sign-up to conversion funnels, identifying gaps, and strategizing for growth, all aimed at helping brands fully realize their growth potential. I hold an IIT degree, a postgraduate qualification in Marketing from MICA, and have completed the Executive Product Management Program at ISB. As a dedicated lifelong learner and digital enthusiast, I am eager to explore new opportunities and expand my professional network. I excel in the following areas: • Analytical and problem-solving skills • Product and Project Management • Growth Management • Freemium Subscription models • A/B testing, Customer Journey Mapping, Retention, Reactivation, and Loyalty program development • Multi-channel communication, including Email, SMS, Voice, Push, APP Push, WhatsApp, and Chatbot • Digital Marketing Strategy, with expertise in Facebook and Google AdWords • Customer satisfaction and NPS (Net Promoter Score) • Vendor and Cross-functional Collaboration • Business Development and Pre-Sales expertise I have experience with the following: • MoEngage, CleverTap, Mixpanel, Sendgrid, Salesforce • Google Analytics, Google Postmaster, Litmus, Hotjar • Looker, Power BI, Microsoft Office (Excel, Word, and PowerPoint), JIRA, Slack, SQL, Photoshop • Hootsuite, SEMrush, WordPress, Zapier, Zendesk