Hi, I’m Swati Singh. I work in fashion buying and merchandising and have gained experience across luxury brands including Balenciaga and Saint Laurent. My journey began with a deep love for fashion storytelling and grew into a passion for how creativity, numbers, and strategy come together to shape collections that truly connect with customers. I hold a Master’s in Fashion Business from ESMOD Paris and specialize in assortment planning, buying, and retail strategy. My work focuses on aligning market insights with brand identity, improving profitability, and making data-driven decisions that enhance both creativity and business performance. Alongside my experience in fashion, I also manage the creative direction and global outreach for my family’s heritage carpet brand, Den Decor India, where craftsmanship meets contemporary design. Through this platform, I enjoy connecting with students and professionals who want to learn more about fashion buying, merchandising, assortment planning, and careers in luxury retail. Whether you are building your portfolio, preparing for interviews, or exploring how to enter the industry, I would be happy to help you refine your path with clarity and confidence.