Personal Brand : Zero to One with Swasti Shukla

Everyone today wants to be a content creator.

And honestly, they should.

I believe everyone should have a personal brand. But then comes the harder question: What exactly is a personal brand?

What should you talk about? What should you be known for? How do you position yourself? How do you turn what you know into content?

And most importantly — where do you even start?

That’s where I come in.

I’ve been working across the creator economy, and content marketing for over 7 years. I’ve built content systems across organic and paid content, worked with creators, businesses and founders, and helped brands turn content into a real growth lever.

I’ve also built my own personal brand to 20K+ organic followers on Instagram.

Over the years, one thing has become very clear to me:

The hardest part of building a personal brand isn’t creating content. It’s knowing what you should create in the first place.

If you’re a founder, creator, consultant, coach, or someone looking to build an audience around your expertise, this session is about helping you go from zero to one.

We’ll work through:

• What you should be known for
• How to position yourself
• How to build content pillars that actually make sense for you
• How to turn your expertise into content
• And how to build a personal brand that compounds over time

So if you’ve been thinking, “I know I should be posting, but I have no idea what I should actually say” — this is for you.

Let’s figure out what you should be known for and how to start building towards it.