Based between Amsterdam and Pune, I am an experienced zero-to-one founder and operator with a business and data science background. As a communication scientist, my firm helps organisations establish, sharpen & optimise their client acquisition & retention channels. Built a well-loved real estate services startup straight out of an engineering college. Post an exit - I've held pan-India and global leadership roles in marketing, eCommerce, and human resource management – building teams, processes, and new technologies ground up. Currently co-building BCS, Kutumbakam, and Mitochondria. My work has established a unified, insights-driven approach to P&L management that optimises costs and transcends departmental boundaries. I care about economic empowerment, education, holistic health, fair trade and organic/climate-friendly farming.