I've spent 25 years at the intersection of global banking and early stage startups - pricing strategy at Citi, transformation at HSBC and BNY, early backer of a few famous fintechs and now investing at pre-seed and seed through 10Ten Ventures. Along the way I've worked with 3K+ founders across every stage. I help in - product launch, GTM sequencing, fundraising narrative and revenue architecture. I know what moves the needle because I've seen it work and fail hundreds of times.