Basics of SaaS Blog Editing

Edit a SaaS blog post like a senior editor. Bring your draft.

On this call we work on your document. You bring a piece, we take it apart together, and you leave able to do it yourself next time.

What you get:

✓ A full structural edit of one blog post, done live with you

✓ The three-pass editing method, structure then argument then line, and why the order saves you hours

✓ A reusable checklist you can run against every draft after this

✓ Feedback language that writers act on cheerfully

✓ A written summary of everything we covered, sent within 24 hours

I'll show you why most SaaS blog edits go wrong before anyone touches a sentence, which is that the editor started polishing prose while the piece was still quietly refusing to say what it thought. I'll also show you why the first hundred words carry more weight than they did two years ago, and what an answer engine is actually looking at when it decides whether to quote you.

This is a working session. Your draft is the material, which means you get to watch me do it and then argue with me about it, both of which are the point.

Please send 48 hours before the call:

• One SaaS blog post you wrote or edited, 800+ words, as a Google Doc with comment access
• The brief it was written against, if one existed
• Your role, and whether you edit your own work or other people's
• One or two sentences on where you keep getting stuck

I read everything before we speak, so the document is genuinely the whole deal. Book once you have one ready and we'll make good use of the hour.

Note: Please keep 45 to 60 uninterrupted minutes free. If we run over, the extra time is free. I would rather finish the piece properly than stop halfway through a paragraph, which would bother me for days.

About me

I'm a content manager and editor with 14 years behind me, 11 of them freelance. For the last two I've run content programmes for B2B SaaS brands at TripleDart Digital, with teams at Zoho, Cognizant, SentinelOne, GE Appliances, HighRadius and Signeasy.

Some of that work is published as client case studies. One programme took a client's LLM traffic from roughly 20 to 750 monthly sessions and produced 98 qualified leads in six months. Another grew AI citations by 134% across Google AI Overviews and ChatGPT.

Before B2B I wrote long-form features and interviewed Saina Nehwal and Mallika Sarabhai for print, which taught me that most writing problems are really thinking problems wearing a disguise.

I have spent over a decade editing other people's work, which is mostly the business of working out what someone meant and then helping them say it on purpose.