I am Surbhi, Senior Manager, SEO at Info Edge India Ltd, where I lead the online growth strategy for the informational segment of 99acres, one of India's largest real estate portals. I have over 11 years of experience in web content management, content marketing, online marketing, and SEO, with a focus on the real estate industry. I am also pursuing a Senior Management Programme from IIM Kozhikode, one of the top business schools in India. My passion is to create user-friendly content that drives organic traffic, engagement, and conversions. I have successfully spearheaded several product-led and market-led SEO initiatives, such as vernacular translation, online events, and intelligence reports, that have resulted in multi-fold growth in traffic and revenue. I also consult on various content requirements by different teams and oversee the SEO-friendliness of content products. I enjoy collaborating with cross-functional teams, learning new skills, and experimenting with new ideas. My goal is to leverage my expertise and credentials to deliver value and impact for businesses and its users.