Growth Engine Audit with Suraj Sudheendran

Most consumer product teams have activity - campaigns, notifications, feature launches but not a growth system. There's a difference. A growth system has instrumented funnels, lifecycle stages mapped to behavior, automated triggers at the right moments, and a feedback loop that improves over time.

I've built this from scratch, scaling MAU 2.3x, growing transacting users 60%, and institutionalizing lifecycle engines at multiple consumer tech platforms. This audit brings that lens to your product.

What we'll review together:

• Acquisition funnel - install to activation drop-off points
• Onboarding and early activation experience
• Retention mechanics - habit loops, re-engagement triggers, churn signals
• CRM and lifecycle automation setup (segmentation, journeys, cadences)
• Monetization touchpoints and conversion flow
• Experimentation and analytics maturity

WHAT YOU'LL GET

• A structured audit covering each growth layer above
• Identification of the 3–5 highest-leverage intervention points
• A prioritized growth action brief (written and shared after the session)
• Tool and framework recommendations based on your stack and team size
• A set of quick wins you can execute within 2 weeks

WHAT THIS IS NOT

• Implementation support - I provide strategy, not execution
• A technical data or analytics audit
• Ongoing retainer engagement (can be discussed separately)