I am a mechanical engineer by education, but a D2C entrepreneur by passion. I graduated from College of Engineering, Guindy in 2016, and since then I have been building and scaling some of India's most exciting and loved brands in the D2C space. As the Founder and CEO of Surespace, I lead a full-stack D2C ecosystem that handles performance marketing, branding, logistics, and operations for over 20 D2C brands across sectors, with a primary focus on consumer brands scaling on Amazon and Shopify. We have managed ad spends of over USD 20 million across various platforms, and drive growth, retention, and profitability for our clients. I have a strong interest in startups, advertising, and podcasts, and I love to discuss and exchange ideas with other entrepreneurs, marketers, and creators over a cup of coffee. I have also worked and lived in multiple countries, including Malaysia, Thailand, UAE, and India, and gained valuable cross-cultural and global exposure and experience.