Meta Ads

Meta Ads are paid advertisements that businesses or individuals create and manage using Meta’s advertising tools, mainly:

• Meta Ads Manager (main dashboard for creating, targeting, and analyzing ads)
• Meta Business Suite (to manage business pages, content, and advertising)

Types of Meta Ads:

• Image Ads
• Video Ads
• Carousel Ads (multiple images or videos)
• Story Ads
• Reels Ads
• Collection Ads
• Lead Ads (to collect info like emails or phone numbers)
• Messenger Ads

Key Features:

• Advanced targeting: Based on location, age, gender, interests, behavior, custom audiences, and more.
• Cross-platform: Your ad can show on both Facebook and Instagram, and across Meta’s ecosystem.
• Performance tracking: Track impressions, clicks, conversions, ROAS, etc.