With over 20 years of Sales and Marketing experience across diverse industries, I am a seasoned Business Head at IFB Industries Ltd, a leading manufacturer of home appliances and industrial products. I have an MBA from the prestigious Indian Institute of Management, Lucknow, and a certification in Strategic Thinking and Leadership from The Wharton School. As the leader of a large team of Sales and Marketing professionals, I am responsible for the P&L, GTM Strategy, and Business Development of the home appliances and industrial sales for the region. I have successfully launched and executed customer acquisition programs, BTL activations, loyalty programs, and channel expansion strategies that have resulted in increased market share, revenue, and customer satisfaction. I am passionate about building businesses, driving growth, and delivering value to our customers and stakeholders.