8 years in performance marketing. 30+ D2C and lead-gen brands across Meta and Google Ads. I specialise in diagnosing what's underperforming in a paid media setup, creative, targeting, funnel, or offer and building a clear action plan around it. Book a session if you are looking to: * Reduce CAC and improve ROAS on your existing campaigns * Get a structured audit of your Meta or Google Ads account * Identify the highest-leverage fix before increasing spend Each session is focused on your specific numbers, your current setup, and your next step. Not generic frameworks.