I’m a marketing professional with experience across performance marketing, brand growth and digital advertising, working closely with brands, agencies and platforms. At AdYogi, I work at the intersection of agencies and platforms like Meta and Google — understanding new products and solutions, helping teams adopt them, and working with brands to think about how they can translate into real business growth. Over the years, I’ve worked across performance marketing, social media, e-commerce, D2C growth, campaign strategy and brand building. I’ve also had the opportunity to work closely with platform teams, organise industry events and be part of conversations around how marketing is evolving with technology and AI. But I don’t believe good marketing comes from simply following frameworks or knowing every marketing buzzword. I enjoy understanding the *why* behind an idea — challenging assumptions, connecting different pieces and figuring out what could actually work in a particular situation. That’s what I hope to bring to my conversations here. Whether you’re a student trying to understand marketing, an early-career professional figuring out your next move, a founder thinking through a brand idea, or a marketer looking for a second perspective — bring me your question. It doesn’t have to be perfectly framed. Sometimes, you just need someone from the industry to think it through with you.