Brand Building from 0 to 1: Strategy to Launch with Sulagna Mitra

Building a brand is much bigger than designing a logo.

I started my career as a visual designer, working across agencies, freelance and contractual projects before moving into UX and eventually leading design teams in product organisations. That experience has taught me to think about brands not just as identities, but as experiences people encounter, understand and ultimately choose to buy.

In this session, we'll look at your brand from 0 → 1:

• What's the idea and who is it really for?

• What should the brand stand for?

• How should it look, sound and feel?

• What does the customer experience need to be?

• How should the brand translate into your product, website, packaging or marketing?

• What needs to be ready before you actually launch and sell?

This is not a logo design consultation.

It's for founders who want a senior design perspective on turning an idea into a coherent, credible, market-ready brand.

Bring your idea, early brand work, product, moodboards or even just a rough thought. We can start from wherever you are.