UX Strategy for Startups with Sulagna Mitra

Early-stage products rarely have neatly defined UX problems.

You may have a product that's growing quickly, users dropping off somewhere, a confusing workflow, or simply too many things that could be improved.

This session is a structured conversation to help you make sense of the problem before jumping into screens.

We'll explore:

• The user and business problem

• Where the experience is breaking down

• What you already know vs. what you need to learn

• Potential UX opportunities

• What to prioritise

• Where research could help

• What the design process should look like from here

Think of this as bringing a senior UX lead into the room before you commit significant time and money to solving the wrong problem.