I enjoy understanding people - the systems, culture, behaviours that move them. I bring that very understanding to create solutions that help brands connect with their consumers, resolve their lives and in turn, unlock brand and business growth. In my 13+ years of work life, I have had the opportunity to develop a deep multi-sectoral understanding, having worked across a wide range of sectors including FMCG, Auto, Media, E-Commerce, Platform solutions, on both Brand Strategy and Consumer Insights sides.