"Cracking Facebook Ads" is your complete, beginner-friendly yet advanced guide to running profitable and scalable Facebook Ads — specially crafted for Indian brands, small businesses, agencies, and creators.

Written by Sukhpreet Deol, a digital marketer and founder of be_deol, this eBook combines years of hands-on experience, real case studies, and proven strategies used by Indian and international brands.

Inside this guide, you’ll learn:

1. How Facebook’s algorithm actually works
2. How to set up ads, pixel, events, and Business Manager the right way
3. How Indian businesses find their perfect audience
4. How to create high-converting creatives and copy using AIDA, PAS, and benefits-driven writing
5. Smart budgeting & bidding strategies for maximum ROI
6. How small Indian brands scaled from ₹5,000/day to profitable campaigns
7. AI tools like ChatGPT, Canva, AdEspresso & Facebook’s Advantage+
8. How to analyze ads, reduce costs, and improve conversions
9. How to scale using retargeting, lookalikes, dynamic ads & automatio