As a digital-first marketing enthusiast with over 3 years of experience in Growth Marketing and Conversion Rate Optimization (CRO), I have honed my skills in the marketing and advertising industry. My expertise includes developing and executing comprehensive marketing strategies, analyzing data to drive decision-making, crafting effective digital communication strategies, and managing customer journey-mapped media planning and campaign optimization. Nothing satisfies me more than exploring new places and cultures, reading books, creating doodle art, meeting new people, solving complex problems, and contributing to business growth. I am passionate about change management, turnarounds, and driving growth initiatives. A quote I live by: "You are the artist of your own life. Don't hand the paintbrush to anyone else. You are the sailor of the ship, so sail it in your own way!"