A self-taught design professional with over 15 years of experience leading teams, spearheading UI/UX projects, and driving growth opportunities for business. Prior to EY, I was the head of design at Simplilearn.com for half a decade where I built the team, launched a unified brand language, and implemented continuous design-based optimisation on campaigns that drove conversions and customer acquisition. Before, Simplilearn was part of the founding team at Scaale Creative – a design & communications agency with offices in San Francisco, Mumbai, and Pune. Started my design career as part of the core team that launched Designstack.com. DesignStack is today one of India's foremost design studios.