I am a multi-award-winning (Top 250 global marketers, 2023; Top 10 global marketing leaders, 2022 by CEO Insights, Women Exec. of 2021, ET Now) global sr. techno-marketing executive & board member (IIM-C alumnus/topper| Ex- Intuit, Tally, Ericsson, Oracle, HP, EMC) with 20 years of in-depth experience in building purpose-driven, measurable, scalable global/local branding & marketing strategies. These include CI, insight-driven digital marketing campaigns, GTM, demand gen, performance marketing w CAC/LTV improvement, CRM & marketing automation, Brand, PR, ABM, Affiliate, Influencer, Field, Webinar, and Events). I work collaboratively w/ CXOs, Sales, Product/Services, HR, and Finance to help them achieve their organizational goals. A hands-on business innovation strategist, data-driven digital marketer, brand evangelist and thought leader with attention to detail. A speaker in many industry forums: North America Customer Centricity Awards, NMIMS University, CRM Academy of Asia, Customer Loyalty Summit, Paul Writer's Brand Summit, FICCI, EdgeCRM & more. A passionate content writer, vblogger, lifelong student. Strong advocate of DEI; practitioner of "Giving Back to Society". B2B2C industry expertise: SaaS| Technology| Fintech|Telecom | Retail | Healthcare/Pharma | IT Consulting | Ecommerce Marketing expertise: - Market research: Customer & competitive intelligence, customer persona, segmentation, concept testing (NPD), BrandTrack, CSAT/NPS - Marketing automation, analytics & dashboard - Global, regional marketing strategies, GTM, integrated marketing campaigns & execution by creating high-performing marketing teams; - Digital Marketing (E2E digital-first marketing programs including GTM, ABM, SEO/SEM, Social Media, Demand gen, Performance Marketing, Automated CLM, Whatsapp, Website revamp, Email, Video/App Marketing) - Global customer programs (Customer Acquisition, Satisfaction, Experience, Referral, Loyalty, Executive Sponsorship, Community, Events) - Product/Partner & Event marketing - Branding, PR; internal/external marketing communications - Website design/dev - Content strategy - Tools experience: Msoffice, CRM (Salesforce, Siebel, Zoho, Hubspot), Google Analytics, Keywords Planner, SEMRush, WebTrends, Eloqua, WebEngage, SpyFu, Prowly, Ubersuggest, Contently, SparkToro, Canva, Adobe Photoshop, Invideo, ChatGPT, Supermeme, Rytr, MOZ, Screamfrog, WordPress, Wix, HTML, Ahrefs, Google Ads/LinkedIn/FB/Insta/YouTube/programmatic ads, Quora/Reddit - Sales enablement |Budget, P&L management, marketing ops A certified career mentor focuses on empathy, innovation.