Drawing from the tenets of human-centred design, I founded BRND Studio to integrate aesthetics and usability with real-world business and technology constraints, to deliver value and business growth for our clients. I cut my teeth at Symbol Technologies (bought by Motorola) designing industrial mobile computers for supply chain and logistics, eventually leading the team as Design Director. I've been working in the field of User Experience for over 3 decades, before the term became common parlance.