About me

For half a decade, I freelanced, shipped, and second-guessed. By 2022, I was burned out and convinced I had nothing left to offer. I almost quit. Then, in an ordinary moment, a single reply to a stranger’s tweet changed trajectory. I helped them unlock a product they’d been stuck on for four years. That tiny decision cracked something open in me: I didn’t need to perform. I needed to publish proof. The spark grew. More founders arrived—some already successful, but tangled. I cut drag, joined cracks, and stamped ⌀ only when the work held. That’s why I’m building… not an agency, not a firm—but a studio. A small, open-kitchen forge where scarcity is value, transparency is marketing, and failure is ledgered. And from that forge came the INFO CREATOR Dept.—a lab where I share these systems in public, so other knowledge workers can stop performing and start owning. Confession: I overbuilt. Principle: friction hides in handoffs. Practice: reduce steps, increase joins, publish receipts.