Passionate about story-telling, building brands & categories and perfecting human connections. I have spent the last 17 years in various sales and marketing roles in Cadbury/ Mondelez and Pidilite, both being companies with incredible brand-building capabilities. This combination also makes me a rare marketer to have built brands in B2C as well as B2B space. I am passionate about everything that’s related to marketing and people. I teach marketing courses at GrowthSchool where I unpack frameworks to create effective & measurable brand campaigns and I also host a Marketing Podcast (CoBB - Conversations over Business of Brands).