=>Solution Architect with a dynamic career of nearly 18 + years in that reflects rich Indian & Overseas (USA & Singapore) Experience & year-on-year success in Customer experience management (CXM), Personalization, Data Engg/Architecture, Data on Cloud, Machine learning and Business analytics. => Proven ability to drive product development from concept to launch, aligning cross functional teams and leveraging data-driven insights to enhance features, improve user experience, and grow market share. => Adept in stakeholder management and building strategic alliances, fostering collaboration across cross-functional teams to achieve business objectives. Adobe-SA: Conducted business and technical discovery with customers with partnering with product and sales team. Developed robust recommendations, proposals, and scope of work for the Adobe engagements acted as a trusted advisor to key customer stakeholders and achieving a 20% increase in Martech ROI. Demonstrate and communicate the value of Adobe technology throughout the engagement, from demo to proof of concept to running workshops, resulting in a 25% increase in customer adoption rates. Created Industry based solutions that are relevant to other customers in order to drive more value out of Adobe stack. Co-created partner strategy to target greenfield accounts, achieving a 10% increase in new account acquisitions within six months. Collaboratively developed go-to-market strategies(GTM) for a new product line and features. Led multiple pods for deal excellence covering topics such as collateral automation with GenAI, proactive pitching and industry use case development.