B2B ABM Marketeer: -> Leveraging data-driven insights to design and execute targeted multi-channel marketing campaigns to maximize sales pipeline, reduce CAC & optimise ROI. -> Collaborating with cross-functional leaders on strategic initiatives to optimize Go-To-Market (GTM) strategies, expand Total Addressable Market (TAM), and drive exponential growth in the enterprise segment. -> Helping my team to identify key accounts, map stakeholders, map their buyers journey and generate high intent leads using hyper-personalised omni-channel outreach. -> Building teams, training plans & playbooks to ensure new joiners are up to speed, enabling them to contribute effectively. A Bit About Plum: Plum helps companies care better for their employees by offering accessible, inclusive, and simple group health insurance and benefits. A Tiger Global & Sequoia-backed company, Plum provides affordable digital-led solutions for organisations of all sizes to manage their employee health insurance & benefits plans. We eliminate the complexities associated with insurance and make it easy for employees to understand their policies, use their insurance & benefits, and initiate claims.