Subhasish is a Brand, Marketing professional with an eye for big and brave ideas. Fresh out from B school, he joined IFB Home Appliances @ Bengaluru which gave him the unique opportunity to indulge in B2B sales & scale up the after-sales service model. In a career spanning 11 years, he has worked on the brand, and platform handling agency sides with stints in IFB, Godrej & Boyce, APL Apollo Tubes, and Kesoram Industries Limited (Heading Brand Management). During this period he has worked extensively across industries such as Automotive, Home Appliances & Building Materials which catered to the FMCD domain In Subhasish's last assignment, He was brought in to manage the Branding planning & execution for the Tyres division. His Branding acumen has been recognised by the management in the Industry domain. His work ethic has been recommended by his peer colleagues & corporate individuals. Subhasish's Specialties lie in : • Competitive market analysis (marketing strategy), Go to market strategy and launches in developed and emerging markets (Handled National & Regional roles) • Planning and executing innovations, brand/portfolio strategy and management • P&L ownership (Business planning & budget administration) • Consumer/Shopper insight identification • NPDs (product, packaging, positioning strategy) • 360˚ through the line (ATL, BTL, PR) advertising campaigns strategy development Subhasish is happy to connect on conversations regarding Brand Marketing, Creative Strategy, CSR, Sports and Travel. Thank you ! for going through my profile. Would be glad to discuss professional opportunities. In the meanwhile, you can have a quick glance at my professional snapshot by looking at the link below: 👇🏼 https://cutshort.io/career-snapshot/63c4fad7557a4e93c031e28b Cheers ! 🥂