Startup GTM and Positioning Review

Something in your GTM is not converting and you are not sure what to fix first. Before you can decide what to do next, you need to understand what is actually wrong. This session is a structured commercial review of your current positioning, ICP definition, and GTM motion. The goal is a clear diagnosis: what is working, what is undermining your credibility with buyers, and where the real friction is coming from. The market cannot buy what it does not understand, and this session identifies exactly where that understanding is breaking down.

In this session we typically review:

1. Your current positioning statement and whether it is landing with the right buyers
2. ICP definition: how specific it is, how you arrived at it, and whether it is holding up in conversations
3. Where the GTM is breaking down: awareness, interest, first meeting, or conversion
4. What your early customer patterns are telling you about product-market fit
5. What to prioritise in the next 30 to 60 days to improve commercial traction

This session is valuable for:

1. B2B technology and SaaS founders preparing for commercial traction
2. Early-stage teams refining positioning before scaling outreach
3. Founders preparing for fundraising conversations who need GTM clarity
4. Teams entering enterprise sales who need ICP and positioning sharpened first

You leave with two or three written priority actions shared after the call. This is a focused strategic review designed to provide positioning clarity and GTM direction. Implementation and execution are separate engagements.