Commercialization and GTM Advisory

You already know something is wrong. This session is about deciding what to do next. You bring your most important GTM or commercialisation decision: a market you are entering, a segment you are struggling to convert, a positioning that is not landing, or a GTM motion that needs to be rebuilt. Subhajit works through the commercial reasoning behind each call, the tradeoffs involved, and the specific sequencing decisions that will determine whether the strategy succeeds in the market you are targeting.

In this session we typically work through:

1. ICP definition: who your real buyer is, how you know, and whether your current definition is holding up
2. Positioning logic: whether your value proposition is landing with the buyer you are targeting and what to sharpen
3. GTM sequencing: which channels, motions, and segments to prioritise and in what order
4. Commercial tradeoffs: where to concentrate effort and what to deprioritise given your current stage and resources
5. What to stop doing: where current GTM effort is being spent on the wrong problem

This session is valuable for:

1. B2B technology and SaaS founders preparing for commercial scale or market expansion
2. Founders entering enterprise sales who need GTM direction before investing in outreach
3. VP Strategy or CRO at global firms who need a GTM motion rebuilt for a new segment or market
4. Teams where multiple GTM experiments have failed and the underlying problem has not been diagnosed

You leave knowing what to prioritise, what to stop, and why. Two or three written priority directions shared after the session. This is a strategic advisory session designed to provide GTM direction and commercial clarity. Implementation, execution support, and ongoing advisory are available as separate retainer engagements.