As a data science professional with an engineering background from Delhi College of Engineering, I've spearheaded projects across prestigious organisations like American Express, Wingify/VWO, Expedia Group, and Amazon.My expertise lies in predictive analytics, where I've significantly boosted operational efficiency, conversion rates, improved customer experience. I have built analytics teams from ground up which involve setting up the processes, integration of BI tools, automation tools, bringing insights into customer life cycle, helping the company become data informed than ever. I am currently collaborating with the US Consumer Partnership and Business Development team, providing strategic support in making informed decisions about merchant retention and new merchant onboarding. By leveraging comprehensive analyses, I deliver insights into customer retention metrics for merchants, evaluate the efficacy of credit card loyalty programs, and inform the product team of strategic directions based on data-driven evidence. This collaboration ensures that our decisions are guided by a deep understanding of market dynamics and consumer behavior, enabling us to optimize our partnerships and product offerings effectively.