Srishti is an ambitious, driven, and people-first leader with a passion for creating meaningful impact. A natural go-getter, she thrives on building connections and influencing outcomes, with a deep desire to touch and transform as many lives as possible throughout her journey. She is a Go-To-Market (GTM) Strategy and Business Leader with over 8 years of experience across aviation, FMCG, and e-commerce, currently driving media growth at Unilever Vietnam. Her career path has been anything but conventional—spanning from managing live air traffic at one of the world’s busiest airports to building and scaling 0→1 advertising businesses with P\&L ownership exceeding INR 100 million. At Amazon, Srishti led GTM strategy and partnerships for emerging advertising solutions, collaborating closely with brands, agencies, and leadership teams to convert innovation into scalable revenue streams. Her work sits at the intersection of product, sales, and marketing—covering GTM planning, pricing strategy, full-funnel campaign design, and the development of new media ecosystems. Her earlier experiences reflect a strong foundation in both precision and creativity. As an Air Traffic Controller, she handled over 300,000 flights annually in a zero-error environment, while her tenure at Mondelez focused on consumer-first brand strategy and GTM execution. At Amazon, she also contributed to large-scale operations and supply chain excellence, consistently delivering cost efficiencies alongside superior customer experiences. An MBA graduate from IIM Bangalore, Srishti combines structured thinking with a strong bias for action and ownership. She is widely recognized for her customer obsession, leadership impact, and ability to build from scratch—bringing clarity to complex problems and delivering meaningful business outcomes. Beyond work, Srishti is an avid learner who enjoys exploring new places and engaging with diverse people and cultures. She is passionate about sports and can often be found on the court playing badminton or spending time cooking for her loved ones. Always open to learning, building, and collaborating on what’s next.