A New Integrated Media Evangelist & Student, with an exposure to International and domestic print, web, mobile, TV & on-ground media platforms, crucial in a convergent world. Also a resourceful sales & marketing professional with over 26 years’ experience and specialties in digital media, integrated media marketing, brand management & solutions, sales, online / mobile product & content creation, e-commerce and people management. Been a part of the digital core team, in companies (startups and well known) like Sun TV Network Ltd, STAR India Pvt Ltd, Times Internet Ltd, NDTV Media Ltd, Indiainfo.com, India.com, and Tribal DDB, handling their business strategies, marketing, brand management, profit centers along with the functional responsibility of brand management, digital content, product management, e-commerce, sales & business development for their digital businesses. Been a client, publisher, agency & an entrepreneur, with a strong understanding of the online and offline consumer behaviour, I have been successful in providing innovative Media & Entertainment branding & advertising solutions for multiple brands across diverse market segments and implementing effective strategies to achieve brand objectives. Specialties: Marketing, Advertising, Online media, Start ups, Sales, Branding, Print, TV, convergence, Mobile, People Management, Product, Strategy. Domain Knowledge: Integrated / Media marketing – Digital (online, mobile, Social Media), Print, & Television Brand management, concept implementation, business strategy planning Event Management Content Management & E-Commerce Sales planning Consumer insights & research Customer Relationship Management and New customer acquisition Advertising, Public Relations and Promotion Management Alliances, Contract & Vendor Negotiation Digital Marketing & Media planning Team Building, Leadership and Management Handled a team of over maximum 70 and minimum 2 Executive Communications & Effective Presentation Skills