I’m a seasoned Sales and Marketing professional with 28 years of experience driving business growth and delivering innovative marketing solutions across various industries in India. Currently, I am consulting with Surewaves Mediatech Pvt. Ltd.'s by managing their P&L for regional cable television advertising business, ‘Spot TV,’ where I oversee a network of 650+ channels. I’ve also played a critical role in promoting innovative solutions like ‘Skynet,’ India’s first programmatic advertising platform for linear television. I’ve built strong client and agency relationships over the years and have successfully led projects across verticals including Television, FM Radio, Print, E-commerce, and Events. My work has helped clients optimize marketing strategies, increase engagement, and maximize ROI. I’m passionate about leveraging technology and creativity to solve complex challenges in media and marketing. I thrive in dynamic environments and enjoy driving innovation while maintaining a focus on measurable outcomes I’m always looking for new opportunities to apply my skills in challenging environments and am excited to contribute to companies that want to push the boundaries of marketing and media."