Services
Video meeting . 15 mins
Video meeting . 30 mins
Video meeting . 30 mins
Video meeting . 30 mins
Video meeting . 30 mins
Video meeting . 30 mins
Video meeting . 30 mins
Video meeting . 60 mins
About me
PROFESSIONAL SUMMARY:
Experienced UX leader with success at McAfee, DBS Bank SG, Quick Heal, ColorTokens, Target, IBM and as a consultant. Skilled in leading teams, delivering AI-driven user-centered designs, and improving usability for enterprise and customer tools. Expert in UX strategy, research, AI-integrated design systems, and driving user satisfaction and business impact.
🥇 Design Leadership
• Led UX strategies for IBM (Maximo Reliability Strategy Library, Visual Inspection), solving complex challenges through user-centric design.
• Delivered seamless multichannel experiences for Target’s enterprise tools and guest-facing platforms.
• As a UX Consultant, guided clients on UX strategy, research, and design best practices, improving user satisfaction and conversion rates.
🎯 Team Management
• Led UX teams of 10-15 professionals, fostering collaboration, innovation, and growth.
• Scaled Target’s enterprise UX team, achieving measurable usability goals.
• Mentored teams to enhance skills in research, interaction design, and stakeholder collaboration.
🚀 Project Delivery
• Delivered scalable UX solutions aligned with timelines, metrics, and KPIs.
• Conducted UX audits at IBM, providing data-driven recommendations to improve user satisfaction.
• Optimized Target’s retail automation tools by tracking metrics and delivering usability improvements.
• As a Consultant, identified pain points through research and provided actionable solutions.
🎖️ Key Achievements
• Designed modern, intuitive UX for AI/ML-driven zero-trust cybersecurity, retail, data extraction, privacy, security and governance solutions for enterprise.
• Delivered high-quality UX for IBM’s Maximo portfolio.
• Scaled Target’s UX team, achieving key usability outcomes.