Performance Marketing Specialist with 1+ years of experience managing INR 5 Crore+ monthly ad budgets across E-Commerce and Quick Commerce platforms. Hands-on expertise in end-to-end retail media campaign management on Blinkit, Swiggy Instamart, Zepto, Flipkart Ads, and Big Basket. Skilled in ROAS Optimization, ACOS Reduction, CPM/CPC Management, Budget Allocation & Pacing. Managed and scaled digital commerce and performance marketing initiatives for a diverse portfolio of FMCG brands, including Godrej Jersey, Continental Coffee, and brands under Tata Consumer Products. Adept at translating business goals into high-impact paid media strategies across marketplaces and quick commerce.