Mastering Pharma Competitive Intelligence

Index

Part I: Foundations of Pharma Competitive Intelligence

1. Introduction to Pharma CI • What is Competitive Intelligence? • Role of CI in the pharmaceutical industry • Types of CI: Tactical vs Strategic • CI vs Market Research vs Business Intelligence

2. CI Across the Drug Lifecycle • Early R&D Phase • Clinical Development Phase • Pre-launch & Launch Phase • Post-launch & LCM (Life Cycle Management) Phase

3. Ethical and Legal Framework • SCIP Guidelines • Ethics in Secondary and Primary CI • Compliance in CI Gathering Part II: CI Tools and Techniques

4. Secondary Research Techniques • Key Databases: EvaluatePharma, GlobalData, Cortellis, AdisInsight • Clinical Trial Registries: ClinicalTrials.gov, EUCTR, JPRN • Patent Analysis Tools: Derwent, PatSnap, Google Patents • Scientific Literature: PubMed, Scopus, Google Scholar • News and Press Monitoring

5. Primary Research Techniques • Expert Identification & KOL Mapping • Interview Techniques: CI Question Frameworks • Vendor Management and Compliance

6. Data Analysis and Synthesis • SWOT, TOWS, and Strategic Group Mapping

• War Gaming and Scenario Planning • Threat Assessment and Impact Analysis

7. Competitor Landscape Mapping • Frameworks: 5 Forces, Value Chain, 4Ps • Clinical Pipeline Analysis • Commercial Pipeline and Brand Mapping

Part III: Deep Dive into CI Domains

8. R&D Intelligence • MoA Differentiation • Biomarker & Mechanism Tracking • Innovation Index

9. Clinical Intelligence • Trial Design Benchmarking • Endpoints and Inclusion/Exclusion Criteria • Clinical Positioning and Strategy

10. Regulatory Intelligence • Filing Strategies • Label Comparison and Review Pathways • Accelerated Approvals & Designations 11. Commercial & Launch Intelligence • Forecasting Competitor Launches • Pricing and Reimbursement Insights • Positioning Strategy and TPP Comparison 12. BD&L and Strategic Intelligence • Asset Scouting and M&A Tracking • Licensing Trends • Partner Profiling 13. Digital and AI in CI • AI Tools for Pharma CI

• Automating Competitive Monitoring • Trends in Digital Therapeutics & CI Implications Part IV: CI Deliverables and Communication

14. Types of CI Deliverables • CI Alerts, CI Newsletters • Battlecards and War Room Kits • Monthly and Quarterly Landscape Reports 15. CI Dashboards and Visualization • Excel/PowerPoint-Based Dashboards • Power BI/Tableau for CI • CI Heatmaps and Matrices 16. Storytelling and Presentations • Converting Data into Strategy • Executive Summaries and Strategic Recommendations • Presenting to Stakeholders Part V: Pharma CI Career & Interview Preparation

17. CI Job Roles and Career Path • Roles: Analyst, Manager, Director • Career Ladder: CI to Strategy to BD&L • CI in Consulting vs Industry 18. Preparing for CI Interviews • Common Interview Questions and Model Answers • Case Studies and Simulations • Guesstimates & Strategic Thinking Puzzles 19. Mock Interview Scripts • Interviewer-Interviewee Dialogues • Questions on Databases, Scenario Planning, and Competitor Threats • Behavioral and Strategy-Based Questions 20. CV, LinkedIn & Portfolio Building

• Highlighting CI Projects on CV • LinkedIn for Pharma CI Networking • Building a Portfolio of CI Deliverables Part VI: Real-World Practice and Case Studies

21. End-to-End Case Studies • Case 1: Oncology Competitive Landscape • Case 2: Immunology Launch CI • Case 3: Digital Therapeutics Threat Assessment 22. CI Templates and Tools • CI Newsletter Template • Battlecard Sample • Landscape Matrix Format 23. CI Toolkit Appendix • List of Top 100 CI Questions • 50 CI Terms Every Analyst Must Know • Database Comparison Table • Useful Links and Resources