My passion is coming up with new, more powerful, effective, and profitable ways to read consumers' minds and deliver the innovative. I believe that as competition grows, so does the necessity for creative thinking. It is no longer sufficient to perform the same thing better, to be efficient, or to solve issues. Much more is required. That requires inventiveness on both a strategic and front-line level to complement the change from actual entrepreneurship that a competitive start-up necessitates. Conversely, "I create businesses."