Soumyadeep Majumdar is a Project Leader at BCG South East Asia. His areas of interest include growth tech, digital marketing, customer journey mapping, digital strategy and transformation, cloud and analytics. Prior to joining BCG in 2022, Soumyadeep worked with Google as a Product Consultant helping Google's large advertisers on Search and YouTube with their digital transformation, digital strategy, accelerating digital maturity and improving customer journey planning. Soumyadeep started his career in the product and business insights division of a couple of startups in the hospitality and e-commerce segments working mainly on customer segmentation, app analytics & pricing. Soumyadeep is a graduate of the Indian Institute of Technology with a bachelors in Electrical Engineering and an MBA in Marketing and Finance from the Indian School of Business.