Hi, I am Soumya Shukla, a Gurugram-based performance & programmatic marketer with 4 years hands-on across Meta Ads, Google Ads, DV360 & CM360 , I care about clean measurement, calm execution, and results you can trust. Core strengths: Campaign trafficking & QA: floodlights, event tags, creative/trackers QA, naming conventions, troubleshooting (3P tags, event mapping, attribution windows). Experimentation & scale: structured tests (audience/bids/creatives/LP) with clear success metrics and roll-out plans. Decision-ready reporting: GA4 → Looker Studio/Sheets; pacing, marginal ROAS, cohort LTV; crisp QBR/MBR storytelling. Account hygiene: SOPs, alerts, negatives, budgets/pacing governance to prevent drift. Key achievements 1. −\~30% CPL and \~10% MoM qualified-lead growth at a wedding-tech startup by rebuilding measurement and test-and-learn. 2. Setup defects ↓ and faster launches at Cognizant by introducing trafficking/QA checklists and tag-governance SOPs. 3. Managed 30+ international D2C accounts (agency side) sustaining 4–5× ROAS. 4. Instagram Shop implementations that drove \~25% sales & conversion uplift; Advantage+ plays cut CPL \~40%. 5. Search +YouTube (Video Action) synergy plans that improve blended CPA while adding incremental reach. Platforms & stack: Google Ads, DV360/CM360, GA4, Looker Studio/Sheets, Enhanced Conversions, YouTube, Search, basic CRO/landing-page testing. How I work Partner smoothly with sales/creatives/analytics, run structured reviews, and turn dashboards into next steps. For collaboration or inquiries, reach out to me at samlkp27139@gmail.com.