Welcome to my professional journey! I am Sonika and I help companies thrive as a results-driven B2B SaaS marketeer. My achievements include a 20% boost in market share through impactful field marketing and a 30% growth in partner-sourced revenue. Through strategic demand and lead generation, I've consistently reduced cost per lead by 15%, and my effective ABM strategies have lowered cost per acquisition by 20%. By focusing on a leaner customer acquisition cost and optimizing the overall customer lifetime value, I am committed to driving efficiency in the company's pipeline and revenue growth. This is my brief Intro - Enterprise Marketeer leading scalable GTM programs through Field, ABM, outbound, Affiliate and Partner marketing. My charter includes - -Digital Transformation evangelism through Demand Generation -Insight & Intent- Driven Account-Based marketing-Engagement -Brand Awareness & Recall and Stewardship through PR, thought leadership collaborations, Events and Field marketing Market Experience- America, UK, APAC, Australia, India, MEA, SA and Europe. I believe - “Your chance of success is shaped by your willingness to try repeatedly for a breakthrough" - Not by your circumstances or surrounding. My passion for creativity, constant learning, innovation is accompanied with the thrill to create, advertise and market. I am passionate about helping people grow their businesses and facilitate professionals by empowering them with the right solutions and information. I am committed to educating, telling stories, being solution-oriented, and have delivered across varied industries. Driven by my vision - to see the bigger picture & stand out together with a sense of purpose in everything i do.