I am a Marketing and Branding leader with a passion for bringing B2B brands to life via powerful storytelling, and execution-oriented marketing strategies. My expertise lies in designing integrated branding and marketing strategies, developing, and implementing processes and performance metrics, building, and leading high-performance teams, and contributing to bottom-line growth. In my 15-year career span, I have helped enterprises achieve 1.5x growth by driving multi-locational teams and integrated B2B marketing strategies that not only generated sales and customer delight but also lead to building strong employer brands. I have also worked with 0-1 start-ups to help them establish their brand identity, and brand positioning and set up their pre-sales team by creating and executing a marketing strategy that leads to improving their brand awareness and generating inbound leads. My experience spans B2B SaaS, IT Solutions, Outsourcing, Recruitment, and financial industries. My peers have fondly called me "Wonder Woman", for my ability to bring clarity to ambiguous situations, build successful teams and deliver within timelines. The teams I have led, have always described me as a leader who leads with empathy, who provides a vision to the team, and is invested in their progress. I consult with and mentor early stage start-ups with their branding, marketing and growth strategies. In addition, I mentor marketing professionals navigating the marketing world and early-stage start-up founders to help them with their marketing team set up and setting the tone for marketing in the organisation.