8+ years. Two of India's most recognised consumer brands. One thing that hasn't changed — I make brand strategy work in the real world, not just on decks. At L'Occitane India, I led campaigns that hit 45M+ reach, launched India's first cross-brand beauty recycling programme, grew social reach 3.5×, and helped scale D2C revenue 12% YoY. Before that at Lotus Organics, I led 5 product range launches and drove 1.5× YoY D2C revenue growth — while earning a Vogue India nomination along the way. I now consult independently with founders and brand teams on: Brand positioning & GTM strategy D2C growth & omnichannel marketing Marketing career advisory — portfolio, resume, growth roadmap I don't do vague. Book a session and you'll leave with a plan, not just a conversation.