Product-focused Growth Strategist with experience across user reactivation, retention, and monetization in a fast-paced fintech environment. Currently working at Angel One, leading lifecycle campaigns and product-led initiatives to drive deeper engagement and reduce user drop-offs. Skilled in performance marketing, campaign design, funnel optimization, and UI/UX enhancements. Adept at using data insights to craft full-funnel user journeys, collaborate cross-functionally, and solve business problems through structured experiments and product innovation. An IIM Lucknow MBA and NIT Trichy engineer with a strong foundation in analytics, stakeholder management, and customer behavior. Passionate about building scalable solutions at the intersection of product, growth, and data. When I am not working behind a big screen, I usually am found on a beach or among the mountains or just paint some beaches and mountains or just regular stuff. You can find my amateur attempt at art on Instagram @snig.sketches that also has some of my “viral” animations reels and posts.