A complete guide to Brand Management

This course contains personally curated guides for complete step by step introduction to Brand Management:

Unit 1: Introduction to Brand - This covers the meaning, definition, characteristics, types, levels, advantages & disadvantages of Brands. All explained in a way so that readers of all backgrounds can understand easily. Brand Elements like the importance of Logos, Colors, Packaging and much more..

Unit 2: Brand Positioning and Consumer Behaviour

Unit 3: Brand: Image, Identity, Equity, Audit & Loyalty

Unit 4: Leveraging Brands, Extension of Brands, Co-Branding, Brand Licensing, Reinforcing Brands

On completion of the entire course, you will have detailed knowledge on how to do branding of your products/services successfully.