Are you a SaaS or B2B founder tired of hearing people call your branding boring? Well, we both know that SaaS and B2B have a reputation for being a bit boring. And it’s not your fault. How can you bring out stories in a SaaS product? How can you even showcase a personal brand that’s personal enough? How can you connect with people when your product is targeted towards businesses? Well, these questions haunted almost 80% of the business owners I got to work with. Until, I story-fied their brand completely. 1. I researched their target audience and built a narrative around them. 2. Built brand authority with a cohesive content strategy. 3. Built concrete (yet flexible) guidelines to increase brand identity. 4. GO TIME! What does that do? Nothing much to be honest. It has only… 1. Showed over 118% growth in business and marketing in under 3 months. 2. Made the target audience approach us themselves because they identified our brand. 3. Impressed VCs and investors with clear goals, vision, marketing channels and solid revenue flow. 4. Made it easy for us to explain our business to anyone and everyone. 5. Increased customer retention and loyalty by 65%. This is what story-fying and strategising a brand look like for me. I am still looking forward to seeing how many more results I can bring. And I will let you know what is creative writing... For B2B and SaaS? Well... It's like putting fiction, evocative essence, stories and your brand's formal sophistication together in a blender with a pinch of psychology to get your customers to understand you, the way you understand yourself. Creative writing... It's like different seasons coming into their glory, the perfect brush strokes of an artist painting after a long time, a perfectly warm cup of hot chocolate in front of a chimney during a winter evening as you hear the crackling sounds of wood burning slowly... So YES! That's me. And I have been doing this for almost 6 years now. Join the list of over 67 successful brands in my portfolio. Write to me here at: Sneeschiffer@gmail.com Or book a call here itself! Or just don't bother so much, DM me and leave the rest to me.