You know your brand better than anyone. That's a better starting point than most. A second set of eyes that isn't afraid to be honest is what will help you gain perspective - trust me to be extremely opinionated.
I'll look at your brand from the outside - what you're saying, how you're saying it, what your competitors are up to, and give you a clear, honest, well - informed take on what's working and what isn't.
Good for people/creators/teams who want real (human) opinions that can't be googled.