Having an educational background in Fine Arts, I have extensive experience in UX/UI design. It is my expertise to manage complex design projects that incorporate user needs, technical feasibility, and business goals. Design Thinking, UX Research, Design Strategy, and Business tools are some of my areas of expertise that enable me to provide business owners with comprehensive design solutions. As a digital product and service designer, I am passionate about creating impactful and user-centric products and services that exceed the expectations of customers. Every designer has her/his own genre; I am more of a mass appeal & objective-based UX/UI and Brand Identity designer. I aspire to deliver brand communication, which brings smiles and hope to people’s lives, just like my name. I pour the tint of Indian culture into my craft piece, just like my surname. :-) Within 12+ years of experience in the creative field, I have supervised and delivered more than 450+ projects from varied segments of the business.