1. User Experience Architect 2. Certified CUA by Human Factors International 3. Commitment to making technology work for people 4. Digital Accessibility Expert 5. Good knowledge of content management 6. Helping businesses to bring out software, websites & Apps that are easy & delightful to usw while meeting the business goals & technical constraints. Technology does not discriminate. It's for everyone. That's why User Experience Architects like me are here to stay. We make technology work for all, both for novices and experts alike. I think simplicity is beautiful, complexity is interesting, and elegance is where they meet. I love tricky problems, big ideas, happy users, food and people because every person has a story to tell. And I love stories and I use these stories to design products that delight users. As a certified CUA by Human Factors International, I am a strong User Advocate in a world dominated by Codes and ROIs. Over the years of my experience in Digital media and my fierce passion for simplicity and commitment to making technology work for people has helped businesses to bring out software, websites & device Apps that delight users and achieve business goals. All the while keeping a smile on the face of developers. I have also helped businesses to save cost and increase revenue by improving market acceptance. Yes!, Technology is for everyone, including users with special needs. As a Digital Accessibility Expert, I make sure that the digital products work well for people who need the help of assistive technologies (screen readers, alternative input devices, magnification tools, highlighting tools). As more and more of the world population enter their senior years and more and more complex gadgets slowly taking control of our lives, Universal Accessibility has not only become legally mandatory, but Universal access means increased customer base, better search engine rankings and improved usability. I help products meet Accessibility guidelines such as Section 508, WCAG 2.0, W3C standards, ADA Title III and WAI-ARIA. My background & knowledge in content management have also helped websites improve traffic and profitability through innovative content strategy converging traditional media like Newspaper, Magazines, and Digital media like web, handheld devices, Television and Radio.